QuarkXPress is great because it's got so many micro-level ways to adjust and format and things like that that are really important as a designer, as a creator. But it was definitely a pretty challenging onboarding. There was a lot of hands-on mentoring that needed to be done, but it was a rewarding switch. It was a big change for some of the folks to learn. The training was thorough and there were enough online tutorials to help me get up to speed. It's a lot to learn, but I felt like I could have a headstart compared to learning Adobe from scratch. It felt like I had some awareness of what its capabilities were. I went with QuarkXPress because I had some prior experience like 20 years ago using a version of it prior.
I wanted to be able to own the software outright, which is why I didn't go with those guys. It was also on a monthly subscription basis only, and I didn't want to make that kind of a commitment on an ongoing basis. Felt like that it was a little bit more cumbersome to learn.
I looked at other products, mainly Adobe Creator.
I'm CEO of a recruiting company, and I give QuarkXPress a three out of five.
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